A lot of successful websites depend on returning visitors to account for their growth through their traffic. Returning visitors can be easily converted into paying clients as more often they return to the site, more trust they can build with that site. This credibility issue just melts away. Hence, keep your visitors coming back to your site by just following these methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you will be providing a place to tour visitors to voice their opinions and interact with their peers. As conversations build up, a sense of community will also follow between your site and with your visitors. They will come back to your site almost religiously every day with that trust.
2) Start a weblog (blog)
Keep an online journal or blog as commonly known by Us, on your site and keep it updated with the latest news about yourself or the latest. Humans are curious about new things and they will keep their eyes glued to the monitor if you post frequently fresh and latest news regularly. You will also build up your credibility by proving that there is also a real-life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction with the customers that should definitely consider adding to your site. This way of approach provides a quick way for visitors to voice their opinions, ideas, and thoughts to get involved in your website. But be sure to publish polls or surveys that are strongly relevant to drive the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes, and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge a huge amount of traffic if you provide a very interesting or addicting way of entertainment. You can also hold competitions or quizzes to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site regularly with fresh and relevant content so that every time your visitors come back to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out method because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!